Even though H&M is selling products they claim to be organic but are in fact, NOT, sales have still increased with crazed women going bananas for pastel prints and flower dresses. H&M has been noted for being "UN-environmentally friendly," especially when H&M Herald Square began shredding unsold clothing. A German newspaper released an article back in January stating that H&M's eco-friendly materials are actually 30% genetically modified cotton, which is obviously not organic. Maybe those cloth shredding parties at Herald Square came in handy in releasing the new Garden Collection at selected H&M stores.
The Indian agricultural group, Apeda, states that mislabeling organic products is happening on an exponential scale and H&M is not the only bad guy in the equation. Some major European brands have been caught red -handed. Maybe the world will see that it isn't just the US that needs to be more "ecologically" friendly. Fast fashion and sustainability don't even sound right together, do they?
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